Tool number 2: The supposedly proving link to something that proves nothing of the sort.

That link is to another piece by Rowinski, which shows Android smartphones gaining overall market share on the iPhone, but does not indicate any actual reason for this gain.

One wonders why--if so many people are turning against Apple because of its legal challenge to Samsung--the iPad actually . Well, one wonders as long as one's name is not Dan Rowinski.

And then Rowinski finishes off by inviting readers to fill out his totally scientific online poll, the two extremes of which are "Apple Can Do No Wrong" and "Android For Life."

The poll has a margin of error of infinity.