How! Do! You! Like! Them! Apples! Apple?!

[butter churn]

During the first quarter, Samsung shipped 42.2 million smartphones worldwide, earning it 29.1 percent market share, according to a study released today by research firm IDC. Apple, meanwhile, shipped 35.1 million iPhones, helping it to secure 24.2 percent market share.

Yes, market share is all that matters. Scan Reisinger's piece and you won't find the words "revenue," "profit," or "satisfaction" anywhere. All categories in which Apple, of course, leads Samsung. The company continues to have the single most popular phone (well, if you can call it a single phone anymore) and still .

[Juniper Research] estimates that Apple's mobile revenues were $29.3 billion, when including the iPad. By comparison, Samsung's revenue from all mobile devices including feature phones came in at $17 billion.