So, what we have here is another attempt by Google to cut out the middleman and sell directly to consumers. This hasn't worked thus far for them so the Macalope's not sure why Noyes thinks it will now. But she does!

Because Google will sell five phones directly, fragmentation will be a thing of the past! It's that easy!

Bypassing wireless carriers, of course, has the potential to enrage the carriers themselves.

You think?