Ruckus' target customers in the region are established and new broadband operators in emerging markets, next-generation managed service providers, large-scale systems integrators, and rural operators in mature markets, says Burnstein.

One example of a company that is successfully using Ruckus' technology is Tikona in India. It is a carrier in Mumbai and it is able to serve 3,000 homes with only 15 wi-fi APs from Ruckus, down from 200 APs with conventional technology. According to Burstein, Tikona is now building a nationwide broadband network and the build-out started early in 2009. More than 5,000 Ruckus Wireless mesh APs are already deployed in production.

The other example is WiNet Broadband, a network operator serving Malaysia, which plans to roll out the WBA technology to serve 250,000 customers by the end of 2010 and one million subscribers over the next three years. It already operates in about 100 locations today and plans to operate in 2,000 locations by 2010. The company is investing US$283 million in this business over the next five years.

According to Burstein, the main benefit of using Ruckus is that it requires minimal installation time (months, not years), saves a lot in infrastructure capital expenditure, and provides an end-to-end system and unified management. "We are less expensive to purchase and much easier to operate," he said.

"Other benefits of Ruckus's technology are being highly adaptive and robust, simple to deploy, having a scalable capacity and high-signal penetration," said Burstein.