Ruckus has been serving its enterprise customers with its products for a few years now. Burstein told Computerworld Singapore that out of all these products, the latest innovation is the high-speed wireless backhaul, ZoneFlex 7731.

With the introduction of the ZoneFlex 7731, Burstein hopes that Ruckus' end-to-end wireless broadband solution will provide service providers a cost-effective, build-as-you- grow model for offering broadband data services in developing urban environments at a fraction of the cost of alternative approaches.

One of the breakthrough features of Ruckus's technology is that fewer access points (APs) are required with the WBA technology, because of its "beam forming" technology. This innovative technology helps reduce costs and directs the transmissions most effectively. Beam forming is basically the ability to focus a radio beam for a more reliable connection, avoiding obstacles.

"We believe Southeast Asia would be our strongest market," said Burstein, referring to its newly launched product lines, "because it is designed to bring wireless broadband to areas that don't have established copper or fibre [networks]."