In other words, Ruckus sees great opportunity in this region as the telecom infrastructure is not well-developed here. The region's "growing middle class, and a growing awareness of Internet via cell phones" makes Ruckus hopeful about its success in this market. "So we believe that Asia and Southeast Asia would be the first market followed by Africa and Eastern Europe which also would be strong."

Burstein quotes a Gartner study which says 54 per cent of worldwide growth in consumer broadband connections will come from emerging markets.

Ruckus is already present in Asia, working with PCCW in Hong Kong, China Mobile in China, SingTel in Singapore, Tikona in India and WiNet in Malaysia, among others. Its first customer was PCCW in Hong Kong that came into the relationship just four years ago. "Our primary customers are DSL carriers and our solution makes more sense when they have IPTV service," he said. "That is most prevalent in Europe. SingTel and PCCW are kind of exceptions in Asia."

"About three years ago, we launched our enterprise product line to do indoor and the outdoor but we are mid-range. There are others in the high range."

"Our presence in Asia is reasonably strong," he said. "The Philippines is our strongest market followed by Indonesia. We have got five to 15 resellers in each of the regions. We have been doubling our sales each year, in the first year and second year."