A new attack ad by Samsung pokes fun at Apple customers who wait in line outside stores for the iPhone 5.

A new attack ad from Samsung pokes fun at Apple customers who wait in long line outside Apple stores to buy the iPhone 5.

The ad instead promotes the Samsung Galaxy S III smartphone, including its NFC ability to beam large files from one S III to another with a touch. Some barbs are also pointed at the highly criticized Lightning port which requires a $29 adapter to connect with older devices. The ad notes the S III has already deployed LTE and a larger display, ahead of the iPhone 5.

The iPhone 5 , and some have criticized for not including it, while others have found it unneeded. Apple officials have said their Passbook mobile wallet app will work fine with on-screen barcodes to transfer payment and other data from boarding passes and tickets.

"The next big thing is already here -- Samsung Galaxy S III," is the central message of the Samsung attack ad. But the ad also pokes fun at the characters who line up for , as did a similar Samsung ad last year that promoted the earlier Galaxy S II.