Her colleague at Gartner, Michael Gartenberg, agreed. "In general, it's best not to go too negative on the competition, but rather showcase the features of your product that are most compelling," he said. "It's also probably not a good idea to mock potential buyers."

Matt Hamblen covers mobile and wireless, smartphones and other handhelds, and wireless networking for Computerworld. Follow Matt on Twitter at or subscribe to . His email address is .

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