"More choices will drive a growth in this segment by 30 per cent," he said.

Dallman also sees vertical market opportunities for partners, as 35 trillion gigabytes of data and 15 billion intelligent connected devices are forecasted by 2020 and 2015 respectively.

Signage, security, surveillance, and storage are pegged by Dallman as future opportunities in APAC, as well as the Cloud.

"The third generation Intel core processor transition will be led by Ivy Bridge, and Ultrabooks will drive mobile growth," he said.

In the desktop space, gaming enthusiasts and AIO will be key drivers, while server growth will be off the E5 family and EPSD 3.0.