Intel: Growth in APAC fueled by Ivy Bridge; Australia remains key mature market

15.05.2012

As for Australia, Bryant sees it as a "key mature market" for Intel in APAC.

"Ultrabooks are big in the retail, business and enterprise space," he said.

"In that market we have a big retail push and promotional campaign."

Datacentres are also doing well in Australia, and Bryant sees ROI being "quick" and thus attractive when starting up new datacentres.

"Australia provides the Asian mature market proposition," he said.