Intel: Growth in APAC fueled by Ivy Bridge; Australia remains key mature market

15.05.2012

Intel worldwide reseller channel organisation VP and general manager, Steve Dallman, spoke about Intel's continued investment in Moore's Law, from 32nm and 22nm chips currently in production to 14nm and beyond.

"Experiences will define the Intel architecture to make it engaging, consistent, aware and secure," he said.

Intel had experienced the fastest desktop ramp up ever with the Sandy Bridge processors, according to Dallman. However, since the Ivy Bridge processors were released in stages this time around, he said that the adoption curve might be a bit lower in comparison.

Dallman said that worldwide channel SSD volume was up and revenue grew by 83 per cent year-on-year, while server platform revenue was up 30 per cent year-on-year.

"In notebooks and entry level desktops, Atom volume grew 36 per cent year-on-year," he said.