Business Opportunities

It should be noted that we've already seen similar capabilities in the form of Google's service, which hasn't exactly been an overwhelming success. Assuming this new tool begins to get some traction, however, I believe companies of all sizes should:

1. Join Pushnote. If you don't download the plug-in, you'll never see what people are saying about your company and your products or services, even on top of your own site.

2. Incorporate Pushnote in your monitoring of . You already keep tabs on the comments made elsewhere on the Web--this could very well be an important one to add. And don't just monitor--take users' comments seriously and respond quickly and appropriately, as always.

3. Participate in Pushnote conversations about your company and its products, just as you do elsewhere on the Web. View this as another opportunity to engage and interact.