It’s times like this when all the Macalope can do is sit back and ask himself “what are these people smoking?” Apparently, the new consensus amongst the silly pundit class is that Amazon has totally stuck it to Apple by developing a “web app” that circumvents Apple’s draconian subscription policy.

BOO-YAH! In your face, Apple! Bet you never saw coming, did you?! You were all like, “oh, Amazon’s gonna give us 30 percent of all its Kindle revanooz and it’s gonna be so sweeeeeeet!” And then, BAM! Out of nowhere came this space-age technology called “HTML5,” and you’re all like whaaaaaa? Where’s my blood money?!

Let’s start with (tip o’ the antlers to ).

Today Amazon launched an HTML5 browser version of its market leading eReader application, Kindle. Called Kindle Cloud Reader, it’s a direct response to the 30% cut of sales that Apple now takes from in-app purchases and subscriptions via iOS apps.

Actually, at most it’s a direct response to Apple not allowing a store button that circumvents its in-app purchasing system, but go ahead, caller.