Adobe’s ad blitz comes accompanied with a heartfelt and touching , full of paeans to open markets and butterflies and a gift certificate for a free scoop of ice cream. You like ice cream, right? Well, Apple doesn’t want you to have any!

As the founders of Adobe, we believe open markets are in the best interest of developers, content owners, and consumers.

That we can all agree on.

If only Geschke and Warnock had stopped there and we had all piled into their limos and headed over to Baskin-Robbins.