Apple's share price has now fallen to levels unseen since June 29th.

Truly devastating.

Basically, the iPhone 5 needs to be amazing yet my guess is the latest update of Apple's iconic smartphone will fail to make the technological quantum jump required.

There's no evidence Apple will continue its string of hits, but your guesses we're supposed to take on faith. Uh-huh.

The calculus is simple: Apple + Jobs = phenomena. Apple- Jobs = normal company.