Apple managers appear to be designing their core DNA around a small market -- the American mobile user. They are assuming all users want mandatory "social media" integration, but they are wrong.

It's. Not. Mandatory.

What in-flight magazine article did you misread?

Mountain Lion's mandatory, "integrated" real time connectivity to notoriously insecure social networking sites threatens Apple's global growth among the new forms of enterprise bringing new growth to the world.

OK. OK. OK. OK.