Steve Jobs interview: One-on-one in 1995

06.10.2011

Number one, ultimately computers are turning into communications devices and ultimately we're spending more and more of the cycles of the computer to not only make it easy to use but to make it easy to communicate. The Web is the missing piece of the puzzle which is really going to power that vision much farther forward. It's very exciting in that way.

Secondly, it's very exciting because it is going to destroy vast layers of our economy and make available a presence in the marketplace for very small companies, one that is equal to very large companies.

Let me give you an example. A small three-person company in Phoenix, Arizona can have a Web server that looks identical if not better than IBM's or the Gap's or anybody else, any large company. They can gain access to this electronic distribution channel for free. They don't have to build buildings. They don't have to sign up a thousand distributors and have people to call on them, etc., etc. In essence, direct distribution from the manufacturer to the customer via the Internet, via the Web, direct contact, direct transactions and distribution via UPS or Federal Express -- that's going to be cheaper than going through all these middlemen or building hundreds of stores around the country. It is going radically change the way goods and services are discovered, sold and delivered, not only in this country but eventually all over the world.

As you know, electrons travel at the speed of light and so it tends to bring the world much closer together in terms of providers and customers. That's pretty exciting. The levelling of big and small. The levelling of near and distant.

The third reason it's very exciting is that Microsoft doesn't own it and I don't think they can. It's the one thing in the industry that Microsoft can probably never own. I think one of the things that's essential is that the government continue to fund the Internet as a public trust, as a public facility and remove any of these ridiculous notions of privatizing it that have been brought up. I don't think they're going to fly, thankfully.