Steve Jobs interview: One-on-one in 1995

06.10.2011

That's the real gem. I'll tell you an interesting story. When I was at Apple, a few of my acquaintances said "You really need to go over to Xerox PARC (which was Palo Alto Research Center) and see what they've got going over there."

They didn't usually let too many people in but I was able to get in there and see what they were doing. I saw their early computer called the Alto, which was a phenomenal computer, and they actually showed me three things there that they had working in 1976. I saw them in 1979. Things that took really until a few years ago for us to fully re-create, for the industry to fully re-create in this case with NeXTStep. However, I didn't see all three of those things. I only saw the first one, which was so incredible to me that it saturated me. It blinded me to see the other two. It took me years to re-create them and rediscover them and incorporate them back into the model, but they were very far ahead in their thinking. They didn't have it totally right, but they had the germ of the idea of all three things. And the three things were graphical user interfaces, object oriented computing and networking.

Let me go through those. Graphical interface: The Alto had the world's first graphical user interface. It had windows. It had a crude menu system. It had crude panels and stuff. It didn't work right but it basically was all there.

Objects: They had Smalltalk running, which was really the first object-oriented language. Simula was really the first, but Smalltalk was the first official object-oriented language.

Third, networking: They invented Ethernet there, as you know. And they had about two hundred Altos with servers hooked up in a local area network there doing email and everything else over the network, all in 1979. I was so blown away with the potential of the germ of that graphical user interface that I saw that I didn't even assimilate or even stick around to investigate fully the other two.