Steve Jobs interview: One-on-one in 1995

06.10.2011

Macintosh would have had a 33% market share right now, maybe even higher, maybe it would have even been Microsoft, but we'll never know. Now it's got a single-digit market share and falling. There's no way to ever get that moment in time back. The Macintosh will die in another few years and it's really sad.

The problem is this: No one at Apple has a clue as to how to create the next Macintosh because no one running any part of Apple was there when the Macintosh was made -- or any other product at Apple. They've just been living off that one thing now for over a decade and the last attempt was the Newton and you know what happened to that.

It's kind of tragic, but as unemotionally as I can be, that's what's happening. Unless somebody pulls a rabbit out of a hat, companies tend to have long glide slopes because of the installed bases. But Apple is just gliding down this slope and they're losing market share every year. Things start to spiral down once you get under a certain threshold. And when developers no longer write applications for your computer, that's when it really starts to fall apart.

Oh sure. Apple could have lived forever and kept shipping great products forever. Apple was for awhile like Sony. It was the place that made the coolest stuff.