The ability to transform flat, static applications into interactive web reports, dashboard portals and template-driven ad hoc reports enables any enterprise using CRM to go further than just an analysis of data. It can develop a plan for organizing, managing and using customer data.

Hence, customers receive the best possible perception of your company from the best possible interaction with your people, products and services.

Mark Coggins is Actuate Senior Vice President of Engineering and the company's representative on the Eclipse Foundation board. He brings over 20 years of software development and product management experience to Actuate. Most recently, he was a vice president of engineering at VeriSign, where he was responsible for VeriSign's core Public Key Infrastructure platform and associated applications. Prior to that, he was founding vice president of engineering of a start-up in the customer relationship marketing (CRM) space, later assuming responsibility for all product management and marketing activities as vice president of products.