Why Rich Internet Applications and Interactivity?

Recognizing your customer's priorities is key. One common theme is that organizations' IT departments and customers are . The conflict usually sounds something like this:

IT: "I can't give you the content until you tell me what you want. Your constant, often ambiguous, requests and last minute requirement changes are preventing us from making progress."

Customer: "I can't tell you what I want until I see the content and the context it is presented in. Your often arbitrary rules and long turnaround cycles are preventing us from making progress."

In addition, IT has several security, compliance and authorization concerns whenever delivering content while customers struggle with content that lacks the flexibility to support new ideas, business opportunities and initiatives.