Not only are there a lot of gamers and potential gamers with an iPhone and iPod Touch, but Apple buyers are also the biggest purchasers of mobile apps, Meloni says. The easy iTunes-based payment mechanism gives developers a huge incentive to develop for the iPhone/iPod Touch. Meloni adds that many developers are skilled veterans of the big game design houses who have been laid off in the past year, programmers who can crank out a new game and get it into Apple's App Store in a matter of weeks.

To be sure, Meloni warns that Apple's platform has some major disadvantages. One is the oft-mentioned complaint that apps are difficult for users to discover, unless Apple highlights the app or it gets lots of sales, which drives it to the top of the App Store rankings. The other potential problem is a recent update to the iPhone OS which peer-to-peer play for multiplayer games, in-game purchases, and interoperability with multiple external devices. While those will boost gameplay and lead to some exciting titles, they also carry a drawback to developers.