Certainly, Nintendo's numbers look impressive. NPD reported that 563,000 DS units were sold in March, more than three times the level of sales for the competing Play Station Portable from Sony, and even more than sales of the PS3 and Xbox 360 consoles combined.

But the iPhone and iPod Touch have been , too, boosted by a marketing blitz that highlights the App Store and games. People are buying iPhones, and buying games to play on them.

Nintendo's response seems to be to pretend the iPhone doesn't exist. When asked whether the company sees the iPhone platform as a competitor, Denise Kaigler, vice president of corporate affairs for Nintendo of America, sent the following response to the Standard: