Targeting mostly the mid-sized to large enterprises (organizations with more than 500 employees), Touchpaper is expecting to double its revenues in the country this year. Ridgway described the Philippines as a 'very exciting market' citing the 'high-tech thing going on in the BPO business.'

Admitting that the local market still needs education about ITBM and what it can do for their business, Ridgway is optimistic that, with enough education, local enterprises will see the need for ITBM.

'With the Philippines, there's a time lag (compared to other countries) in maturity and commonality of terminology, but the issues are the same. It's a thing that businesses have to face,' he added.