'It seems a complete no-brainer to bring IT service delivery in line with business goals. However, most organizations are simply overwhelmed by the very idea,' said Ridgway. According to Ridgway, the ITBM Maturity Model is a methodology that would help customers not only gain better understanding of their current challenges and how to solve them, but also to set measurable business goals at every step of the IT-business alignment process.

'If you get it right, IT drives the business forward,' Ridgway said.

Stronger market presence