Use of the iPhone by BearingPoint could help traditionally risk-averse Japanese companies to consider the handset alongside more business-orientated models like those from Blackberry or running Windows Mobile.

The iPhone 3G went on sale in Japan simultaneously with many other nations on July 11. Despite a rush by enthusiastic early customers to get their hands on the iPhone, excitement for the handset has waned and the waiting lists of the launch period are now gone, although the iPhone's 2G version wasn't sold in Japan.