This particular Trusted Analyst Insider, or TAI, says Apple will make "quite a few essential adjustments" to the Next iPhone, a phrasing that seems like a model of how to dither successfully.

It's not helped by the lack of details in Ong's story. He cites little directly from Kuo's investor note; when he does, it's with such a lack of supporting detail or explanation that one starts to suspect that he, too, doesn't know what Kuo is talking about.

Ong writes that Kuo "believes Apple will also employ a flip-chip (FC) solution for the front-facing camera on the upcoming iPhone" but never explains that a flip-chip solution is. "According to his analysis, the new iPhone's rear camera will have a CCM of 5.55mm and a lens TTL of 4mm, down from 6mm and 4.8mm on the iPhone 4S." But to figure out what that means, we have to turn to Google.

Or read a much more coherent treatment of the same report by Eric Slivka, . He succinctly sums up Kuo's insight "that Apple will be making significant improvements to both front and rear cameras on the next-generation iPhone, advances driven by a desire to decrease the thickness of the device and to improve compatibility with a new 16:9 display."

According to Kuo, "[A] number of components have required a slim-down. The component that will undergo the most dramatic make-over is the rear camera. Our research shows that iPhone 5 will feature the first-ever slimmed rear camera of all iPhones, in an effort to deliver an ultra-slim iPhone 5."