Liquidmetal is the name of a company that developed a new strong, light alloy, and it's marketing to anyone who uses weaker, heavier alloy in stuff like ... well, . Apple paid $20 million in 2010 for an exclusive license to use the alloy in consumer electronics. And the iOSphere waxed rhapsodic with hopes that the entire casing for the then-next iPhone would be made from the Wondrousmetal.

So far, Apple has only used it for the iPhone's SIM ejector tool. And one of the inventors of the alloy, Atakan Peker (wrongly identified by 9to5Mac as one of its investors), recently that this substitutionary approach is the most likely use for the alloy; it would be two to four years before Apple is likely to introduce something like a Liquidmetal unibody casing for a MacBook, for example, or some entirely new "breakthrough" product.

And then Liquidmetal CEO Tom Steipp appeared in an 86-second "talking head" video. It was posted on YouTube by a financial news outlet, and the video details indicate it was made for the . Even that this "looks to be a video aimed towards potential investors." But that didn't stop them, or others such as iPhone 5 News Blog's Michael Nace, from discerning Matters of Great Import in what is essentially a sales pitch.

Steipp "confirmed his company's involvement by announcing it is supplying Liquidmetal to Apple," reveals 9to5's Jake Smith, as though this was genuine news. He quotes Steipp from the video: "Our technology has been commercialized in a number of accounts, most recently by Apple computer ..." It may be that Steip is referring to some new part that will be appearing in future iPhone, but he could simply be referring to the SIM extractor tool.

At , Nace sees the video as a deliberate campaign by Liquidmetal: "LiquidMetal Revitalizes iPhone 5 Form Factor Rumors Ahead Of WWDC" is his headline. "With less than a week to go before the kick-off of the Worldwide Developers Conference, LiquidMetal is injecting themselves back into Apple and iPhone 5 speculation," he writes, adding later, "The timing of this video cannot be overlooked ..."