PCW: What do you mean by "mainstream price points"?

Intel: We say "mainstream price points" rather than exact figures because it differs for every market and depends on your perspective. For example, [we were speaking with] a Korean businessperson at a trade show who said that $1000 was a very low price point for them. But $1000 might be high from your perspective, so we say "mainstream price point" to mean what the market will bear.

We have the $300-million Intel capital fund to kick-start this innovation, and we're bringing everyone together and saying, hey, this is a great opportunity. We're definitely working with our partners to supply a lot more volume, which will bring Ultrabooks down to the mainstream price points.

PCW: That’s great, because price is, I think, still the biggest barrier for people when it comes to buying an Ultrabook.

Intel: Right. We definitely want all of these things--the ultra-responsiveness, the security, and the great battery life--in ultralight systems, with the operating system users have come to love, to be available to the mainstream consumer.