Users want ultra-responsiveness in their devices (you turn it on and it just works, with no interruptions); the ability to take their devices everywhere, with great battery life and connectivity; devices that just look cool and feel great; and products they don't have to worry about when it comes to security.

When we came up with this category, we wanted to deliver all of these things in one device--and not only one device, but a plethora of choices, so each person can pick [the right Ultrabook].

PCW: Many Ultrabooks look a lot like Apple’s MacBook Air. How are Ultrabooks different from the Air, and why would a person choose an Ultrabook over the more popular Air?

Intel: The MacBook Air is a great product, sure. It has the Intel Core processor, it's a great choice for someone who wants to invest in the Mac operating system, and it offers some of the things we talked about. But really, with the Ultrabook, it's about offering all those things in the same device--the great responsiveness, the great battery life--and with an operating system that people have come to love over the years, as well as all the legacy applications that they would like to run.

And they want to do all this at mainstream price points, which is where we think one of the biggest key differentiators is, and the biggest value that Intel can bring to this space. We can actually get the ecosystem to move to an extent [that it will] bring all of these great features in a laptop down to mainstream price points.