'Ideally, these are the type of companies that need to integrate with suppliers,' he said. He added vendor revenues from services are even outstripping that from hardware, especially for emerging countries like India and China that have a high concentration of SMBs.

HP also runs design centers in China, India and Taiwan that designs products developed for Asian countries.

'These centers have the design capability that can fill in gaps in our product roadmaps,' Koch said. 'What's happening is that products designed for Asia Pacific countries are being adopted in the U.S. and Europe.'