Beware of including information that comes from only one source, since this can unfairly drive the facts towards a particular conclusion that may have been funded by whoever commissioned the survey. In the social sciences, this is called , and many infographic makers are guilty of this. Look at your infographic the same way that you would a research paper or a university essay. The more sources you have, and the more building blocks you have to tell an interesting story, and the more credible that story is.

If you keep the information useful and the graphics engaging, you'll create an infographic that will attract attention to your business online. Don't just build an infographic because they are popular; build one that you would enjoy looking at during your busy work day.