How to Get Started With Infographics

04.04.2012
Media and publishing professionals know that , and are more l via social media than a standard blog post or article. By combining images with data, infographics get much more mileage than text or graphics alone. You can use them for news, presentations, or press releases on your company blog or website to attract publicity and show off your expertise.

Companies without a graphic designer on board or on budget couldn't easily take advantage of infographics in the past. However, thanks to online chart and map creation tools, any business can now turn an interesting concept into an engaging infographic. Here's how to get started, along with tools that can step you through the process.

Choose Your Graphics and Data Wisely

Every business holds expertise in something, and that specialized knowledge can make for an interesting piece. The information in an infographic is just as important as clean, uncluttered visual quality, if not more so, so pick an engaging topic. This can be a survey your company has commissioned, helpful factoids about your industry, or data culled from the sources we list below. Mix up various graphic elements and categories of information rather than relying on a single source.

You'll want to plan out your infographic much like you would plan out a website, using wireframes or another method to map out exactly what it's going to look like and how the information will be presented. Make sure your company name and website are featured prominently within the infographic and can't be easily cropped out.

Data from Google