Like Topeka, the Southern California city of Rancho Cucamonga chose to Googlize its name. But at least it limited its sycophancy to the city's fiber-optic campaign, which is named . Come to think of it, "Rancho Googlemonga" may be an improvement over the city's true name.

This stunt has a rave-like feel. Greenville, South Carolina in March created a "" with more than 2,000 LED glow sticks to spell out the name "Google." It's a cool concept -- check out the -- if sort of freaky in a cult-like way.

One thing's for sure: The folks at Google are masters of free publicity. All of this adulation -- and they've yet to lay one strand of fiber.