Four things you need to know about Apple

20.11.2009

This isn't now how CEOs talk to software partners. This is how CEOs talk to low-level employees or unimportant contractors.

There's a great scene in the upcoming movie, "," in which Welles responds to a fellow actor's complaint that "he is an arrogant, selfish..." with the line: "I am Orson Welles, and every single one of you stands here as an adjunct to my vision. [If] you don't like the way I work here, there's the door."

That, in a nutshell, is Jobs' view of the relationship between Apple and its developer community.

Apple makes high-quality, durable gadgets. I've dropped my iPhone many times, and it hasn't got a scratch on it. But don't let that fool you into thinking Apple wants those products to enjoy years and years of use.