"It would be challenging for China Mobile to attract enterprises without providing fixed services," said Wang. "Enterprises in China, especially large companies, prefer buying telecoms services from a one-stop shop and are relatively loyal to their main service providers. As long as China Mobile is unable to offer integrated services, it will struggle to attract enterprise customers from competitors".

"The company is under threat from stronger competitors in the enterprise segment. Having obtained its mobile licence, China Telecom is expected to grow quickly in mobile services. This places pressure on China Mobile to improve the competitiveness of its technology and services, particularly in the enterprise segment. What China Mobile needs to do to secure more enterprise business is to counteract this threat by contracting systems integration partnerships. Partnerships with systems integrators and ICT companies are a possible fast track to entering the large enterprise market," she concludes.