China Mobile faces big competition in consumer mobile market

13.04.2011

The report also includes information about how China Mobile segments the market, its strategic objectives, performance, and Ovum's recommendations for next steps for the player.

The research firm notes China Mobile to be a relatively new player in the enterprise market because it contributes only about 10 per cent of China Mobile's total revenues through its enterprise business.

Also, most of these revenues come from voice services. China Mobile is now aiming to enter the enterprise segment and according to Jane Wang, Ovum senior analyst, the company has already developed a more comprehensive strategy that includes integrated fixed and mobile services.

Wang says the company will face significant challenges due to its limited infrastructure and a lack of experience in the enterprise market compared to its major competitors.