China Mobile faces big competition in consumer mobile market

13.04.2011
China Mobile may face immense challenges in 2011, according to a new report by the analyst and consulting company, Ovum.

China mobile is facing several challenges such as limited infrastructure and a lack of experience in the enterprise compared to its major competitors.

It is also struggling with severe competition, declining ARPU (average revenue per user), and high churn rates in the consumer mobile market.

All these challenges have driven the company to search for new opportunities in the enterprise segment.

Ovum advises China Mobile to approach enterprises with a large proportion of mobile users and a high demand for mobile services. It also suggests the company focus on fixed network investment to support enterprise clients.

These findings are evident from the report 'China Mobile's Enterprise Mobility Strategy', which covers China Mobile's enterprise mobility market position and evaluates its strategy.