"If you look at the telco industry globally, [there is] this kind of uneasy dichotomy between traditional carriers. Some of them have been around for a hundred years. The telco is a large legacy established business particularly in voice, and on the other side you have the Googles, the Facebooks. 

"There is kind of an uneasy alliance between the two -- how to compete, whether to encroach in each other's business."

Orcon, he says, is "more on the Google side of the equation".

"We are not the established large carrier decades of existing infrastructure and huge legacy of voice, of business pages."

"We are relatively new," he says. "I suppose we are happy to do things that carriers might see as threatening."