DA: Why did you use custom typography for your lettering?

JB: "I couldn't find a fitting typeface so I constructed the letters myself. Art Deco type is not that hard to produce compared to more delicate shapes.

"Soho Beach House is a fairly long name and I wanted the letters to be big and strong enough to carry the image above so the type had to be condensed. In order to maximise the size and power of the type I took out the space between the words and isolated them through colour instead. This makes the type readable but at the same time the three words is very much one unit.

"The building itself is actually quite condensed so there's a connection, at least in my mind, between the letter shapes and the architecture. I think the letter 'E' really picks up on the shape of the house.

It's possible that the posters will be made available for sale in the future. We hope so.