"Once the main objects were in place I produced playful diagonal directions in the poster and explain the location further. The sun picks up on the lady's round hat and the building and palm tree drives the eyes towards the distance where a paraglider, a reference to beach life, is seen."

DA: What creative techniques did you use to give each poster its 'look'?

JB: "Art Deco posters aim for geometrical precision and stringent flat colours but like all things handmade small imperfections made their way into the designs. Producing precise artwork is easy in the computer. The trick with Art Deco pastiches is to add the small flaws to make it look true and lively. Art Deco images produced solely with vectors graphics always looks dead to me.

"All lines and shapes must be slightly distorted and no colour should be allowed to be completely flat. All this is easy to sort out in Photoshop.

"In order to make the posters look old the ad agency multiplied a paper texture on top of the images. That's cost-effective compared to printing on aged uncoated paper. The texture makes things look old of course but not only because of the stains and scratches.The colour of the multiplied texture drives all colours in the image closer together and that's what happens to aging posters.