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If it was Apple's desire to prove that it too was mortal, the MobileMe launch in June 2008 succeeded beyond its worst nightmares. The $99 a year service was supposed to bring Blackberry-style syncing of contacts, calendars, and email to the iPhone masses. Instead, it brought migraines and mockery, along with Email outages and a to a company that thought it could convert its .Mac users to Mobile Me, release version 2.0 of the iPhone OS, activate thousands of new iPhone 3s, and open its brand new App Store -- all in the same week. It couldn't.

According to a , the debacle earned the entire Mobile Me team a public tongue lashing from Papa Jobs: "You've tarnished Apple's reputation.... You should hate each other for letting each other down."