Last year Apple's net profit exceeded $14 billion; it's now trading north of $370 a share. The blogosphere does back flips breath every time Apple hints that it might introduce something new, while the rest of the tech world scrambles frantically to catch up. And Apple owes it all to the ruthless, dictatorial, painfully thin man in the black mock turtleneck.

When not ducking brickbats thrown by Apple fan boys, writes ITworld's blog. Follow him on Twitter: .

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