Apple also , reportedly claiming it was too similar to the iPhone's built-in Maps application and could offer features not found in the native program.

This new , however, gets even more petty. Tim Novikof, the developer of the , says he tried to submit his program to the App Store with a mention of its success in Google's . The Developer Challenge is an annual contest that seeks to honor the most innovative and useful new mobile apps.

The Flash of Genius app was a finalist in the Challenge, and Novikof thought including that information in the description could help illustrate the program's value and increase its iPhone-based sales. Apple evidently didn't agree; Novikof says he from Apple's app approval department that stated the following:

"During our review of your application, we found that your application contains inappropriate or irrelevant platform information in the Application Description and/or Release Notes sections.

"While your application has not been rejected, it would be appropriate to remove 'Finalist in Google's Android Developer's Challenge!' from the Application Description.