Adobe is taking a "wait and see approach" before it commits to a release date and pricing model, Lynch said. "I think you'll see in 2009, based on feedback, a variety of payment models we can use, including subscription and pay per use," he told reporters after his speech.

CoCoMo touches on two of the three big trends that Lynch said Adobe is pursuing -- cloud computing and "social applications." The third is the proliferation of smartphones and other mobile devices. "Our focus is on giving a reliable and consistent experience across screens of all sizes," including phones and personal computers, Lynch said.

To that end, Adobe is trying to bring a full-featured Flash Player to all mobile phones. A lot of those devices today use , but its capabilities are limited and it is cumbersome for users to download new Flash applications, Lynch said. So Adobe is working with mobile-phone makers to get the full Player on at least high-end phones with enough computing power to support it.

He showed Flash Player running on phones that use the Symbian and Windows Mobile OSes; on a Mobile Internet Device based on Intel's Atom processor; and on T-Mobile's G1 phone, which uses Google's Android software. Adobe is also working on a Flash Player for the iPhone, but it's still waiting for Apple CEO Steve Jobs to approve its use on the device, Lynch said. Adobe made a deal with chip design company Arm to bring Flash Player to Arm's processors, which are used in many devices including the iPhone.

Lynch announced that the Major League Baseball organization will start streaming games using its Flash software next season. He said it was a win over Microsoft, which last year touted the MLB as one of the first big users of its competing Silverlight technology.