Google+ has Facebook beat out of the gate in the area of chat. Forming ad hoc group video chats using the in Google+ is easy, and forming ad hoc groups for a little chat seems like a natural and fun thing to do in a social networking setting. Similarly, the new Huddle mobile app makes it easy for mobile (Android) users to start up group text chats. Facebook simply doesn't offer these tools.

Privacy advocates have long called for social networking sites to let users assign a privacy level to each piece of content they share, instead of using a pre-set list privacy settings to govern all shares. Google obviously heard those calls, and built the capability into Google+. For instance, when I share an article or upload a camera image, Google+ gives me choices of which friend circles I'd like to share that content with. Advantage Google+.

Running a social network is all about responsible stewardship of users' personal information. Facebook is a young, fast moving company that has proved itself to be cavalier in its movements, lacking in respect for user data privacy, and . Google on the other hand, is a far more mature company that is, I would argue, seen as more trustworthy than Facebook. For the most part, Google has lived up to its "Don't Be Evil" slogan. Which company would you rather have as the steward of your personally identifiable information?