If you're an Android user, you may find that getting content from your phone to your social platform is easier, cleaner more functional with the Google+ mobile app. The app is already great, but Google will seek more and more ways to make your Android phone a seamless appendage of your Google+ social platform. Google hopes to use its as a wedge against Facebook, whose mobile app, while nice-looking, is a little clunky to use.

Google+'s Sparks feature is another important differentiator from Facebook. Spark is Google leveraging its search engine to do something Facebook can't do--give users an instant wellspring of relevant information to share with friends. Because Facebook has no search engine, its users must leave the site to find shareable data or wait for their friends the share it with them. The question "how do I find stuff to share" is immediately answered with Sparks.