5. Make it manageable

Whether it's done by an internal IT staffer, the office manager, or by an outside VAR or managed service provider partner, just about anything that's on a small business network needs to be able to be remotely monitored, maintained, and managed. Some of this can be readily done with Apple's Screen Sharing software in Snow Leopard and Lion. But to really make things business friendly, a more sophisticated version of Screen Sharing and for businesses would be in order, preferably one that is easily hooked into the company's (or partner's) remote service dashboard tool of choice.

Since the launch of OS X, Apple has done a pretty good job of maintaining its "think different" differentiators while eliminating conflict and challenges in working with Macs in heterogeneous computing environments. Making it clear that Macs can be just as easily manageable in a business environment as Windows-based machines could go a long way.

6. Play Up Boot Camp And Virtualization

As much as Apple may yearn for a world where every computer has a glowing fruit behind its display, the fact is that Windows remains 90-plus percent of the market. And investment in Windows-related training, applications and infrastructure can be a show-stopper when it comes to introducing a Mac into the business.