And that's not just in traditionally Mac-friendly lines of business like graphic design either--for every design house that's all Mac, there are a bunch of dentists' offices that choose Macs for reception desks and other public-facing locations.

Still, under Steve Jobs, the focus was on the consumer. And it's through that consumer focus that Apple has made the inroads into business. Macs often get used in small businesses because company owners either use Macs in their home lives and want the same experience at work, or because they want good-looking machines in public locations.

But . The executions focus behind Jobs' big, hairy, audacious goals. . The vanilla ice cream on Jobs' chocolate cake...Well, you get the idea.

Tim Cook's Apple could build itself a very nice niche in the small business world with a few small changes, especially at a time when , a powerhouse in the SMB market, is facing an uncertain (if best) future.

Here are seven things Tim Cook can do to make Apple's value proposition to the small business owner even stronger.