Vanity URLs are cleaner than a URL string of random letters and numbers, and they can be customized to include your first and last name. Having a URL with your name in it is also important from an SEO perspective.

To set up your own vanity URL, click Profile from the top menu and choose Edit Profile. Then, click edit next to the URL beneath your image.

On the right side of the page beneath your Public Profile settings is where your current URL is listed. Click edit to customize it.

11. Add LinkedIn Badges to Your Websites

A LinkedIn badge is a small image that is linked to your LinkedIn profile. You can use it in your email signatures, website, other social networking sites or any online profiles you maintain. This creates backlinks to your profile page, which improves your SEO rankings.